Many builders have all but abandoned the low end of the market with their stick-building business but is that the right strategy given the huge overhang of demand for affordable housing. Some trailblazers steeped in traditional stick-building are taking the plunge into housing that is almost entirely prefabricated and requires minimal labor to assemble after land development and site work is done. Is this a strategy for your company. We’ll tell the story of the trailblazers, and you can decide whether it warrants additional research and development for your company.