Virtual model homes are becoming a clear winner for many builders. Done right, they accelerate sales in new communities, increase take rates for options, enable quick changes in floorplans and features to respond to trends and consumer data, and save vs. the cost of building multiple models per community. Self-guided tours are another customer-centric, quality-improving game changer. And what’s the reality of online buying—how do we provide enough information and enough of an experience to get the click of button to mean a real purchase? We’ll dive inside the winning strategies, tactics and consumer experiences and map out pitfalls to avoid and keys to successful strategy and implementation.