We discuss various technologies and strategies in the multifamily housing industry that can drive revenue. Some of the notable mentions include resident transfer programs, where renters can easily move between properties within the same brand, and patio charges for premium units with outdoor space. The discussion also touches on the underutilization of social media marketing by many multifamily properties and the potential for AI technology like Chat GPT to enhance social media engagement. Additionally, the video highlights the importance of authentic and relatable social media content, as younger renters are more influenced by genuine, user-generated videos rather than highly produced content. The video emphasizes the need for multifamily properties to adapt to changing technologies and marketing strategies to better meet the preferences of modern renters and drive revenue.

Builder Innovator

Builder Innovator

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