Builders need to seize the digital high ground in home sales with bigger and more ambitious plays in the online marketplaces where most buyers start their research. They also need to fully leverage mid-funnel toolsets like virtual tours, interactive floorplans, visualization and video storytelling on their websites to grab ahold of buyers, educate and drive them closer to an affirmative decision. This session will look at examples of excellence in current practices, identify essentials and discuss high-performance differentiators for builders who want to run ahead of the pack.
