The intake and sales process is one of the most common lux builder-integrator disconnects. Integrators tend to overwhelm, get too technical and emphasize features over benefits. They often don’t do good lifestyle discovery as a foundation to presentation and proposal. They sometimes can’t show, and demo systems as needed for the client to understand value. In this session, we’ll hear from builders and their integrator partners on a set of processes and techniques that have flipped intake and selling from weakness to strength. Can you make it happen, too?
