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Millennials have had their spot in the rental market limelight for some time. However, with the oldest millennials now turning 40, the focus is beginning to shift to the fast-emerging Gen-Z cohort heading into their mid-20’s. These digital-born natives grew up with iPads in hand. Digital convenience is what they are used to, and they expect seamless and instant access to the internet from anywhere they choose.

So what is the #1 must-have for multifamily communities? It all starts with strong internet connection…

According to a recent survey by NMHC/Kingsley Associates on Apartment Rental Preferences, over 91% of apartment residents say high-speed internet is an important factor when considering an apartment with nearly 75% stating that Wifi should be pre-installed. An additional 69% of residents felt that community Wifi was an important amenity.

This is really no surprise. Today’s apartments are connected with smart home technologies that control lights, thermostats or AI platforms, such as Alexa. Whether they are in their homes or at the pool, residents want to be able to easily access Wifi.

How can property managers offer seamless community internet with the high quality their residents deserve? Work with a partner who will offer the best solution.

Cox is a full-service provider and is uniquely-positioned to deliver both the network and services communities expect—backed by a local team of experts. The Cox Communities team acts as their clients’ trusted advisor by helping to support their business goals of optimizing rents, occupancy, and future proofing their properties.

Lacy Brown, SVP of Multifamily Operations at Case & Associates agrees. In a recent interview, Brown cited Cox Communities as a key partner in differentiating the communities her company manages. Their communities offer “quick connect”—a preloaded connection powered by COX that allows new apartment residents to sign up and plug in to their new service in minutes. “They’re not like everyone else” says Brown. “I view them as special, especially over the last three or four years. I’ve seen how hard they work to help us deliver the next big thing. It’s impressive.”

Partnering with Cox offers your residents and property both peace of mind and value with future ready solutions to better manage your entire community.

Learn more about home technology adoption, see below for full infographic provided by Cox Communities, a proud sponsor of the TecHome Builder Summit..

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through technology. The largest private broadband company in America, we proudly serve six and a half million homes and businesses across 18 states. We’re dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that make each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

Cox Communities is the division of Cox that delivers solutions, value, and trust for MDU owners, managers and developers, SFU developers, and the residents and owners within their communities.  The Cox Communities team acts as their client’s trusted advisor by supporting them in reaching their business goals of optimizing rents, occupancy, and future proofing their properties.

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