Used to be resiliency was about a home standing up against wind, rain and tremors, but now we need to add extreme heat, dryness and fire to the mix. And integrity, a fancier name for the solid bones of a home that buyers crave, continues to be an area of quiet interest for buyers. It is a felt-more-than-seen-or-heard indicator of quality construction that sits in the gut of buyers as they consider new homes. In this session, we’ll tackle the ways your company can deliver resiliency and integrity within the structure and major systems of the homes you build and, again, how can you market your upgraded plays here to make this a winner on homes sold and price points realized.
