GE Appliances (GEA), a Haier company, and Google Cloud have announced an expansion of their partnership to enhance and personalize consumer experiences with generative AI. GE Appliances’ SmartHQ consumer app uses Google Cloud’s generative AI platform, Vertex AI, to offer users the ability to generate custom recipes based on the food in their kitchen with its new feature called Flavorly™ AI. SmartHQ Assistant, a conversational AI experience, will also use Google Cloud’s generative AI to answer questions about the use and care of connected appliances in the home.
Flavorly AI uses generative AI to create a selection of unique recipes for consumers based on their food preferences and the ingredients they have available in their kitchen. Consumers can simply select a recipe category and type of cuisine, then input available ingredients and include any dietary preferences. They will receive tailored recipes with ingredients, instructions, and even photos.
SmartHQ Assistant, which is accessible through a chat bubble on the SmartHQ app home screen, eliminates the need to search through junk drawers to find that missing instruction manual. Consumers can simply ask the SmartHQ Assistant questions related to registered connected appliances, and it will quickly offer the answers.
Builder and Contractor Benefits:
Integrated generative AI features encourage homeowners to maximize the use of their kitchen appliances, potentially extending the lifespan of the appliances, and offering their tenants a more streamlined approach to home ownership. When homeowners cook more efficiently and with less waste due to the recipe suggestions provided by Flavorly AI, there may be reduced wear and tear on the appliances. This, in turn, can result in fewer maintenance and replacement costs over time.
By offering appliances with these integrated features, builders can differentiate their properties not only with innovative technology but also by indirectly contributing to homeowners’ cost-efficiency and satisfaction. This can be a significant selling point for builders, particularly in competitive real estate markets.
Incorporating GE Appliances’ generative AI features into their properties can align builders with modern consumer preferences for tech-savvy and cost-effective living spaces, potentially attracting more potential buyers or tenants and enhancing their property’s overall value proposition. Moreover, the partnership with Google Cloud highlights GE Appliances’ commitment to innovation and personalized experiences, aligning with the demands of today’s tech-savvy consumers. Builders and multifamily companies can leverage this reputation to market their properties as cutting-edge and appealing to a broad range of potential tenants.