In this discussion, the panelists explore how to better promote the concepts of resiliency and integrity in home construction to potential customers. They emphasize the need to make invisible features of a home visible during demos and to differentiate between new and used homes. The panel also touches on the importance of understanding the audience and setting the right price for the value provided. Finally, they discuss the use of plant-based materials in home construction and the challenges faced in bringing such products to the market.
