What’s working, what’s not in personalization and options sell-through via the digital design center? What categories are doing well and why? Which are struggling and why? Where are we coming up short and doing well in presentation, merchandising strategy and conversion and where are we not? How are we doing on integration of digital design center with front-end sales and marketing processes and how can we do better? How are we doing with downstream data flow to purchasing, production and customer care and how can we do better and exploit all the advantages of digital documentation of the personalized house as ordered by the buyer? We will answer these tactical questions and the big strategic question: how can a more fulsome embrace of the digital design center generate more revenue, contain costs, increase quality and deeply delight homebuyers?
Profitable Personalization & The Digital Design Center: The Heart & Brains of Digital Transformation
