Personalized Digital Design of Floorplans & Structural Options from Presale to Production — Digital Solutions Panel Discussion at THBS & HTS Fall 2023 in Phoenix, AZ.
Personalization is a key differentiator between new and used houses and a pathway to more revenue and profit. By moving beyond finishes to floorplan options and enabling efficient production of those structural options, we have the opportunity for a home run for both builders and buyers. This session will give you a first-hand look at how this implementation performed in real life and what it took to achieve success.
Track Chair: Jennifer Cooper – Evolution Marketing
Our Panel Includes: Alex Hunter – Higharc | Paul Hanson – Epcon Communities
Sponsored By: Higharc