Upcoming Events: Fall 2024 - November 5-7, Pasadena CA | Spring 2025 - April 15-17, Orlando FL

Personalized Digital Design of Floorplans & Structural Options from Presale to Production — Digital Solutions Panel Discussion at THBS & HTS Fall 2023 in Phoenix, AZ.

Personalization is a key differentiator between new and used houses and a pathway to more revenue and profit. By moving beyond finishes to floorplan options and enabling efficient production of those structural options, we have the opportunity for a home run for both builders and buyers. This session will give you a first-hand look at how this implementation performed in real life and what it took to achieve success.

Track Chair: Jennifer Cooper – Evolution Marketing

Our Panel Includes: Alex Hunter – Higharc | Paul Hanson – Epcon Communities

Sponsored By: Higharc



Builder Innovator

Builder Innovator

Helping builders get innovation done right!

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