Join Chief Insights Officer, Armida Ascano, as she unveils Trend Hunter’s groundbreaking micro-generations framework. Learn about the unique trends and values of each micro-generation, and rethink traditional demographic analysis. In this insightful presentation, Armida is joined by Zillow’s Director of Industry Relations for New Construction, Qadra Evans, and John Burns Research & Consulting’s Senior Vice President, Peter Dennehy. Together, they reveal new home feature sets and marketing techniques tailored to each micro-generation.

Builder Innovator

Builder Innovator

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