What is a merchandising plan? It lays out your product assortment, packaging and pricing. It ensures you look comprehensively at your options and select strategically. It provides the upfront certainty and strategy you need to optimize marketing and maximize sales. And for no category of products has merchandise planning ever been more appropriate or necessary than tech. This webcast provides a quick overview of the “whys” and more in-depth presentation of the “hows” of a builder home tech merchandising strategy.