TecHome Builder’s purpose is to help all kinds of builders get a handle on the fast-moving challenges and opportunities of tech and quickly take the actions required to turn tech into a strategic advantage. Low hanging fruit in this endeavor is helping builders develop formal tech merchandising and marketing plans and processes. And that’s what this guide is about.

It’s a long document mixing tips with tools, and few of you are likely to read, absorb and apply it all. More likely, you’ll find a number of concepts and tool sets that you can use or adapt to make progress on your home tech play.

We thought about creating worksheets and checklists as part of the guide, but in the end decided it’s up to you to develop those, leveraging the magic of cut and paste!

If you have any questions or suggestions for improvement to future editions of the guide, please let us know. Enjoy!

Builder Innovator

Builder Innovator

Helping builders get innovation done right!

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