What are the ideal front-end collaboration processes and how are top high-volume builders driving toward them with organizational and trade partnership excellence? This session will dig in on best practices for tech strategy, merchandise and marketing planning covering:

  • how to develop tech standard and options offers
  • tech marketing messages that generate overall lift for home sales
  • marketing materials and sales processes that generate strong take rates for tech options

If you don’t get the front end right, you won’t optimize your play or maximize your results.

Builder Innovator

Builder Innovator

Helping builders get innovation done right!

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