What are the ideal front-end collaboration processes and how are top high-volume builders driving toward them with organizational and trade partnership excellence? This session will dig in on best practices for tech strategy, merchandise and marketing planning covering:
- how to develop tech standard and options offers
- tech marketing messages that generate overall lift for home sales
- marketing materials and sales processes that generate strong take rates for tech options
If you don’t get the front end right, you won’t optimize your play or maximize your results.
