Deana Vidal

Senior Manager, Trend Consulting / Finishes & Personalization Chair Lead, New Home Trends Institute / Finishes & Personalization Chair Lead

Deana focuses on applying our trend tracking, consumer research, and design insights into practical applications and deep, insightful feedback to help companies and communities make impactful decisions. Deana brings a rich history of research, development, and consumer insights to the team. She has worked with small businesses and startups around the world, developing consumer profiles and research strategies to better understand consumer needs. She was most recently the Business Development Manager for Bassenian Lagoni Architects and Planners. She holds a Bachelor of Arts and Bachelor of Architecture (BARCH) from UNC Charlotte.

Areas of Expertise:


Builder Innovator

Builder Innovator

Helping builders get innovation done right!

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