The discussion focused on the importance of customer relationship management (CRM) in the multifamily industry, particularly during the COVID-19 pandemic. Technology, such as CRM integration, has played a crucial role in enhancing the sales funnel and streamlining operations. The use of CRM tools has allowed leasing professionals to focus more on on-site tours by automating tasks such as answering questions via text, chatbots, and phone calls. Additionally, the ability to sign leases remotely has reduced the need for multiple on-site employees, resulting in cost savings. However, one challenge highlighted was the lack of interoperability between different systems, which hinders the seamless integration of various tools with CRMs in the multifamily industry. The discussion also touched on the potential of artificial intelligence, specifically chatbots, in improving customer experience and operational efficiency.

Builder Innovator

Builder Innovator

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