Carroll VanHook-Weaver

Director of Leasing & Marketing, Akara Partners
LinkedIn

"Carroll joined Akara Partners in 2019 as one of the original team members to help launch the Kenect brand in the Nashville and Phoenix markets. Carroll brings 25 years’ experience in hospitality/customer service, food and beverage, hotel management and 10+ years in student housing development. Carroll’s role as Director of Leasing and Marketing includes the successful execution of marketing strategies and goals to meet budgeted proforma, operational leasing policies and procedures, staff recruitment, training and motivation, competitor analysis reporting, renewal and resident retention strategies, online reputation management and overall digital presence. She is actively involved in developing and maintaining major employer relationships and community business partnerships. Most recently, Carroll launched the corporate housing division of Kenect in 2023 which resulted in 3 million dollars in revenue within 4 months of launching the division. This dedicated division provides immediate, all-inclusive housing solutions for groups and corporate clients. She is heavily involved with local community councils, economic groups, chambers, and regular speaking/blog contributions to industry organizations. Since 2010 she has been a vital leader in eleven brand new construction lease ups, four rebranding acquisitions and an expansive portfolio of owned and third-party managed properties. She has supported a portfolio combined of over 50,000 beds in over thirty markets across the United States. Other accolades include 2020, 2021, 2022 Runner Up Best Community with Nashville Scene, 2021 Nashville Best Coworking Spot AptAmigo, 2021 Carroll won the international Video in Business Awards from Vidyard. 2022 AZ RED Winner, 2023 ULI Top 18 Nominee Kenect Nashville. Carroll received a Bachelor of Science in Community Leadership and Development with a minor in Communication from the University of Kentucky in 2008. She has a strong passion for the arts, the outdoors, and epic ski trips. The great outdoors in her free time."

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