Product Spotlights

What it is:

A landing page dedicated to promoting your product to visiting builders, multifamily and channel partners. There are sections for builder specific messaging about your product including general information, consumer benefits, builder/contractor benefits, videos, images and links.
Product Spotlights give your new and best products a high profile with the innovative builders that visit BI.

What you get:

Promotion in a newsletter sent to our 25,000+ housing industry executives
Promotion on our home page rotating Product Spotlight section
Free entry into our Brilliance Awards program the first year your product is submitted

Brilliance Award Entry Details


($395 during Priority Pricing)

Please note:

Entry attachments and information will be used in promotional efforts

Get Started With Your Entry

Please provide your contact information.

Questions? Contact Jessica Salisbury at

FAQs & Maximizing Your Product Spotlight

How will our Product Spotlight be used for a Brilliance Award entry?
Any product pages submit within the designated time will automatically be entered as a product in our Brilliance Award nominations. That’s why we encourage you use your most compelling product photos, videos and descriptive copy. Judges will be pouring over dozens of entries, so put some time into making yours stand out. Our panel of builder judges are just as susceptible to good copy and visual assets as your normal targets are!  You can always save your progress and come back to your entry later.
Can we have multiple Product Spotlight Pages?
Yes! If you are a current event sponsor, you will receive 1 product page at no additional cost. All additional product pages are $495/per.
How will we know if visiting builders are interested in our product(s)?
There is a Request More Information section on each Product Spotlight page. If a form is completed, our team will reach out to you with the contact information the builder provided as well as the additional information they requested.
How often can we update our Product Spotlight?
You’ll have the chance to review and make edits prior to our awards judging. Our team will contact you prior with a deadline for updates. Make sure your submission is fully proofread and ready to go before submitting (so you don’t have to go back and provide us edits!).
Where can we make edits to our product page?
At this time, all edits will go through our team. Please send edits to Jessica Salisbury at