Utilizing the opportunities of big data can not only help you to better understand your renters and buyers but can help you more efficiently run your business and save money. What should you be looking for? How can you effectively comb through all that information? How do you then act on it? Mike Branam, Director of Sales at Point Central joins John Galante President of AE Ventures to take you through all the ways you should be harnessing big data for optimal savings.