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Avi Rosenthal

Senior Partner, bluesalve partners

Avi Rosenthal has been in the connected device industry for over 25 years. He is currently the Managing Partner of bluesalve partners, a full-service consulting firm for the Consumer Electronics and Builder Industries. A longtime member of the IoT and SmartHome Industries, he has worked for Legrand, Nortek and many others. His expertise is sought after by both the press and the boardroom and is frequently quoted as an Industry Expert. Avi’s expertise is in, but not limited to, security, both perimeter and cyber, smart device, market and channel developments, supply chain, trade and tariff issues, manufacturing, consumer trends, standards, privacy, data value and migration and many other IoT ideas and concepts. As a leader in the space, he serves as the chair of the Trade Policy Working Group for the CTA, as Secretary of the Z-Wave Alliance executive board and many other board level positions. He is the recipient of the prestigious CTA Mark of Excellence Leadership Award. A passionate F1 and Yankees baseball fan, Avi lives in Ashburn, VA with his wife Robin and has three children, Alexandra, Julie and Benjamin.

Areas of Expertise:


Builder Innovator

Builder Innovator

Helping builders get innovation done right!

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