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Alex Hunter

VP of Marketing, HighArc

Alex Hunter is an accomplished storyteller and distinguished marketing leader, guiding cross-functional teams in creating and launching top-tier B2C and B2B experiences for globally recognized brands. Currently, Alex is the Vice President of Marketing at Higharc, a cutting-edge cloud SaaS technology for homebuilders, where he oversees all aspects of brand development, demand generation, and marketing. Before joining Higharc, Alex was Head of Product at Shopmonkey, a venture-backed SaaS company offering solutions for automotive shops in the United States and Canada. After graduating from Emory University, Alex began his career in Apple Retail in Atlanta. He went on to build a successful 13-year track record in consumer technology by holding key positions at Apple, Google, and Logitech, where he led product marketing campaigns and global launches for groundbreaking products — including the original Apple Watch SE, Watch Bands, and Google Nest Smart Displays. Alex lives with his wife, Brittany, and their three children in Raleigh.

Areas of Expertise:


Builder Innovator

Builder Innovator

Helping builders get innovation done right!

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