There is no published guide to establishing your annual event lineup. Until now! In this simple process checklist, AE Ventures president and founder, John Galante, a 36-year event, association, and media industry vet with stints at the world’s largest event organizers, provides a step-by-step approach to developing your line-up and high-level plans. We also establish a framework for evaluation and recommend communication strategies with the stakeholders in your company to achieve consensus and get their buy-in as collaborators in event prep, execution, and follow-through.
